A recent article in EGR Magazine has suggested that Facebook is looking to create what could rapidly become the world largest poker network, overtaking Pokerstars, iPoker and Party Poker, with potential liquidity outstripping all three combined.
According to the report, Facebook is in the early stages of a plan to enter into the regulated UK online gaming market and has been talking to existing operators, with a view to offering two licences across each of four verticals.
Facebook would have a significant advantage upon entry to this competitive market since Zynga Poker, which as the top Texas Holdem Poker application on Facebook, has around 30 million active users per month. Although Zynga Poker does uses only virtual money, the owners have already managed to monetise that application through the ability of players to buy Facebook Chips.
Although this is just a single market for the moment it still could potentially cause a major shift in the operator landscape. Plans for further moves into other regulated markets, both European and global, remain on the table. In addition, with increasing moves towards a state-by-state and federal legalisation of poker in the United States means that the landscape may be very different in the coming months.