Starting out as an online gambling operator

Full aheadStarting out with your first venture into the online gambling business can be a daunting prospect. There are many hoops that aspiring operator will need to jump through before they can take that first bet. Many affiliates have successfully built their businesses and want to take the next step to becoming an operator, but how simple is it in reality?

First up on the list is selecting what games you want to offer. Your players may focus on poker, but side games (such as slots or blackjack) are very popular and an excellent source of revenue. Casino games are always going to be income generators and have been popular with players of all demographics. So it often makes sense to add casino to whatever your target market is. Sportsbooks have traditionally been an expensive and complicated behemoth that gobbles resources. No more is this the case and now operators of any size can add a sportsbook offering with the Tain Thorium Sportsbook.

If you choose to operate under your own licence, instead of opting to piggy-back on an existing white-label, then next up on the list is to decide where exactly you would prefer to be licensed from. There are pros and cons to each jurisdiction. To take just two, Malta benefits from European location and the ability to gain access to certain payment service providers dominant in the European markets. On the other hand, Curacao offers a far simpler and more cost-effective solution with a single licence for all gaming products.

Tain offers a clean and simple approach in these matters, allowing new operators to grow in their own time through our white-label products with a full suite of games on offer, right through to becoming a fully licensed operator. Because Tain keeps your player data completely separate from all other data, moving your business onwards and upwards should never be a hurdle.

Tain integrates Globalmouth messaging service

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As more and more gaming companies go mobile, their need of mobile marketing and effective CRM programs will increase dramatically. With Tain’s integration of Globalmouth’s services it will be super simple for Tain’s gaming clients to add different SMS services to their marketing and CRM processes into more than 200 countries.

In mobile CRM, simple messaging services via SMS for registration verification, password changes and withdrawals is very popular. Just as bonus, deposit offers as well as different reactivation and VIP campaigns via SMS are very popular and profitable for gaming companies.

The simple reason why B2C SMS is becoming so popular is the declining email opening rate and the growth of mobile usage, and the simple fact that a quality segmented SMS that is sent out will be read by 95% of its receivers in less than 3 minutes for a very low cost. Add a link to a mobile website landing page and you’re one touch from a direct sale too. Compare that to any other direct marketing channel!

Christer Fahlstedt, CEO of Tain, said:

We are really proud that we so fast could implement and offer our clients an Mobile Messaging service from Globalmouth that not only adds an excellent technical service and support but also a lot of competence in how to use different mobile messaging and marketing services.

What is very important when you’re using SMS in your marketing is to be very careful with your message, frequency and timing and that you’ve always offers an option to opt out. So that you’re always very relevant to your target group and don’t abuse and spam your clients.

Nicklas Jönsson, CEO at Globalmouth, said:

Gaming companies that goes mobile is our strongest growth segment at the moment. Signing Tain and offering our services to their portfolio of clients will hopefully improve both our and Tain’s growth even more.