Betting Promotion in merger talks with Tain


Privately owned Tain and NASDAQ listed Betting Promotion have begun talks discussing a possible merger between the two Swedish firms. This comes just a few months after Tain acquired an 18% stake in the company. News of the talks were announced on the 27th August 2013 and it is anticipated that they will be completed by October of this year further to an extraordinary general meeting at Betting Promotion.

Both Betting Promotion and Tain have been successfully operating in the online gaming market for many years and have had a close working relationship in recent years.

Betting Promotion’s Chief Marketing Officer, Richard Hogg, said:

Betting Promotion is a content provider and Tain a technology business. I see the merger of the two as an ideal opportunity for Betting Promotion to utilise Tain’s technological resources and know-how to further develop our products. In providing our content to various sports book solutions we find each has different technological aspects we could assist with in more detail with such a merger.

Christer Falhstedt, CEO of Tain, said:

This is an exciting time for both Tain and Betting Promotion, bringing together the synergies that will enable us to be able to further develop a comprehensive sports betting platform and continue to improve player experience.

Tain acquires 18% stake in BettingPromotion


Online gaming platforms supplier Tain has acquired an 18% stake in sports betting feed provider BettingPromotion, making Tain by far the largest single shareholder.

Christer Fahlstedt, CEO of Tain, said:

BettingPromotion is a great company with a fantastic product. Tain is today providing the BettingPromotion feed to more than ten operators and we can clearly see the strength of the product. We believe both Tain and BettingPromotion are very well positioned to play a big role in the online gaming industry in the coming years. We are looking forward to working even closer with the management team and board of BettingPromotion to realise the full potential in both companies.